The client
Mathieu Teisseire, founded in 1720 in the foothills of the French Alps, works with drinks creators globally, assisting them in discovering and delivering memorable beverages that reflect their style, identity, and creativity. Their professional range of syrups and purees are purposefully designed to enable bartenders and baristas to mix and create truly delicious, distinctive, and unforgettable drinks.
The challenge
Develop a global destination where professional drinks makers can find inspiration, enhance their profitability, and advance their career growth.
The solution
A contemporary and informative website that connects with users worldwide, providing Mathieu Teisseire with a solid foundation for their future digital growth.
Forward-thinking digital strategy
Working closely with Mathieu Teisseire, we gained insights into their target audience and identified digital touchpoints where they could deliver maximum value to users, encouraging repeat visits and enhancing brand salience. Through discovery workshops, user personas, ecosystem mapping, and keyword research, we established the core pillars of a digital strategy that would effectively support their growth ambitions.
Designing for different cultures
Serving content to a global audience in the drinks market requires careful consideration of cultural, seasonal, and linguistic nuances. To address this, we tapped into Umbraco's powerful functionality, building a flexible personalisation feature. This feature enables customisation of content and imagery based on the user's country, ensuring a tailored experience. We also implemented a translation tool that facilitates individual or mass translation of content.
This flexibility allows Mathieu Teisseire to simultaneously market warming Christmas cocktails to Europe and refreshing bubble teas to Asia in December, catering to the preferences of each region while presenting the offerings in the appropriate language.
Results
The new website provides Mathieu Teisseire with a robust platform to expand the brand into new markets. With an improved user experience and a content strategy that adds genuine value to their audience, the feedback has been overwhelmingly positive. We continue to work closely with the team to support the expansion of their website into new markets, languages, and cultures.
